10 Steps to a Lucrative Lead-Generating Letter Campaign

Learn step by step how to rustle up customers by sending out compelling, results-getting letters. First determine your target audience and locate a list of prospects, then craft an offer, and so on through polishing, proofreading and sending it out. Includes 10 sample letters and commentary on the different strategies they exemplify, from a variety of business-to-business and business-to consumer industries.